Image credit: Austin Kleon
I’ve received a few questions lately about how I go about designing things for my library. There’s some good info in past posts if you follow the “design” category, but I thought I’d put together some tips and strategies in a more formalized post.
I use InDesign almost exclusively for my design work, but you don’t have to. I like it because I like control. Haha. InDesign is an Adobe product that you can access through a subscription to Adobe Creative Cloud. I happen to have a desktop version from before Creative Cloud existed. If you’re not in the market for the whole Adobe suite, you can pay subscription access to just one or two products. You can, however, do similar work in other programs like Publisher and Powerpoint. I learned InDesign through a combination of help from slightly more informed friends, Google, and Lynda, which I have access to through the Northern New York Library Network. I can’t say that I use it “correctly” but I get the job done. I’ve heard good things about this book, and I’ll be adding it to my office soon.
There are two, no three, things that will help your poster level up, no matter what software program you’re using: fonts, color, and layout.
- Free fonts are great. I never pay for them. My two favorite free font sites are Dafont and 1001 Fonts. Browsing is helpful if you have a specific idea of what you’re looking for (see below on inspiration). I often use Pinterest to help track down free fonts and font combinations. I even keep a board for fonts specifically. Another thing to keep in mind about fonts is dingbats. You don’t have to figure out a way to make artful frames, curls, and tiny robots on a computer screen. There’s a dingbat for that. Save yourself the headache.
- Limiting your color palette and using color wisely are the difference between chocolate chip cookie dough and superman ice cream. Colorzilla, a browser add-on, is a good place to start and help you pick up exact colors that you like from the web. Pinterest is another good place to look for color palettes. They’re mostly for home decor, but there’s no reason you couldn’t use them elsewhere. Sometimes I really care about getting an exact color, like the colors used on my school website, and sometimes I just use a standard color picker in the software to slide around until I find something I like.
- Layout is the most fundamental piece of poster design. What is the hierarchy? How much info is necessary? Does the flow make sense? Is it clear? I like to block out rough shapes on a piece of paper before going to the computer, and then I constantly check the layout on screen and also in print. Printing out a rough copy on a standard sized piece of paper helps you make the little tweaks in color, gradient, size, and shape that make a difference. I can’t emphasize how powerful seeing your design in print can be.
When looking for inspiration, I often do an image search in Google, especially for an event poster. I take advantage of the fact that other places have art school students who help with graphic design for events. I don’t copy directly, but I do use the images for text layout, fonts, color combinations, and other assorted pretties. I have a board on Pinterest to collect poster ideas because I’m already on Pinterest, but you could just as easily use Evernote Web Clipper or something else to save the images for future reference. For instance, for the Student Speaker Series poster this year, I started with the top image, which inspired the following pieces of advertising:
I also teach a class on poster design for culinary capstone students who present their capstone in poster format rather than as a formal presentation or paper. You can see the subject guide here. I’d like to present the workshop to campus in general this year, since it is one of my favorite workshops to teach. I’m happy to share my materials for this workshop. Just send me an email.