A quick and dirty short list of the places you’ll find me over the next 6 months.
- Graphic Design of Maximum Engagement. Webinar for Minitex (statewide system based at University of Minnesota). March 24th.
- Everything in its Right Place: Effective, Strategic, Differentiated Outreach. Interactive workshop with Amy Pajewski at LOEX. May 6 or 7.
- ACRL Immersion Program Track. Champlain College. July 24-29.
I’m so thrilled to be presenting an interactive workshop at LOEX. As Amy and I were brainstorming ideas for a presentation, it became very clear that neither of us was excited about presenting on outreach in a traditional format. We certainly wouldn’t turn down the opportunity, but the proposal was a real chore. Once we started thinking about our presentation as a workshop, everything snapped into focus and came together easily. We went from feeling obliged to put in a proposal to truly excited at the possibility of bringing this content to you. Here’s the short description:
Effective outreach is built on the principle that not everyone cares about everything. Simply distributing posters or blasting social media ignores one of the central tenets of marketing: Differentiation. This workshop will begin by introducing participants to the use of personas in the initial outreach process. Groups of participants will use guided inquiry to define the real-world struggles of target audiences and identify real solutions to those problems that can be adapted for any institution. Participants will create a framework for developing outreach initiatives and growing partnerships that can be taken back to their institution and enacted immediately.
And Immersion. Oh, how excited I am for Immersion. Something about this year and that program was just so obviously saying “Meggan needs this.” Thankfully they agreed. Many, many things are shifting and changing on campus, and what I learn from this program will form the cornerstone for how our library operates and integrates from now on. I can’t wait.