It is, perhaps, last minute to mention that I will be presenting (along with my fabulous colleague, Amy Pajewski) at the New York Library Association conference on Friday, November 10th. We’ll be doing a redux of a workshop we first presented at LOEX way back in May 2016 that emphasizes strategic outreach. Description:
This workshop introduces participants to use personas in the outreach process and identify target markets to provide concrete solutions for users’ needs. Effective outreach is built on the principle that not everyone cares about everything. Simply distributing posters or blasting social media ignores one of the central tenets of marketing: Differentiation. This workshop will begin by introducing participants to the use of personas in the initial outreach process. Groups of participants will use guided inquiry to define the real-world struggles of target audiences and identify real solutions to those problems that can be adapted for any institution. Participants will create a framework for developing outreach initiatives and growing partnerships that can be taken back to their institution and enacted immediately.
I also owe a big thank you to everyone who generously voted for my conference proposal for The Collective. Our proposal was accepted! I’m particularly excited about this conference because it emphasizes active learning and skill-building in its presentations. My colleague, Leanne Nay, and I proposed a session titled “Common Ingredients, Unique Perspective: Library Instruction Meets Test Kitchen.” Here’s the short description:
Inspired by the Great British Baking Show, this session uses a similar format to encourage experimentation, adaptation, and flexibility to promote outside the box thinking. Through three fast-paced challenges, participants will use common ingredients and unique perspectives to quickly iterate various possibilities for the library classroom. Participants will work in small groups using crowd-sourced instructional scenarios to create at least three new instructional ideas to adapt and implement at their unique institution.
Hope to see you there!